Hello! I’m Chieh Lei.

Chieh, pronounced like "Jay". Born and raised in Taiwan, I started my journey in agribusiness 🌾 spending time on farmland doing hands-on tasks like soil testing 🧪 and growing corn 🌽.

One of the most important lessons I learned there was: "just try it." You won’t know the outcome until you dive in. This mindset has shaped my design philosophy—embracing experimentation and iteration to find effective solutions.

My UX Design Journey

I began my UX design career in consumer electronics, working on diverse projects such as digital signage content apps, interactive whiteboard app, and webcam software. Fascinated by how UX strategies drive business and product success, I moved to New York City to pursue a Master's in UX/HCI at Pratt Institute, deepening my skills and expanding my expertise.


On a more personal side

When I'm not immersed in the world of UX, you can find me indulging in my love for animals 🐘, collecting colorful socks 🧦, and geeking out over all things tomato-related 🍅. Sometimes, I also like doodling...
So, that's a bit about me – the blend of professional passion, curiosity about the world, and some delightful eccentricities. Welcome to my UX design journey!